Sarah Weaver is a director at Caliber where she helps the firm’s clients develop strategic PR and communications programs that reach target audiences, increase overall brand recognition and drive overall business objectives.
Sarah has more than 10 years of experience in the industry with a passion for developing thought leadership campaigns and implementing digital and traditional PR strategies that support key business goals.
Most recently, she managed PR at The Motley Fool, a leading financial education and investing advice company, where she accomplished numerous achievements, including elevating a thought leadership program resulting in a 143% YoY increase in earned publicity. She also pioneered an awards campaign that celebrated women in finance and secured high-quality media placements in reputable outlets such as The New York Times and CNBC.
Sarah holds a Bachelor of Science in Communications-Public Relations with a minor in Marketing from Kennesaw State University.