Staff Spotlight: Caliber Senior Manager Heather Valle.
What’s it like to have a remote public relations job in New York City? In this Staff Spotlight, we highlight a Caliber Senior Manager, Heather Valle, a mid-career public relations professional. She sat down with our Culture Manager, Kate Forster, to talk about why she loves fintech public relations, reading and leading a team. Read more about our Summer Graduate Associate program leader and all-around rising star!
Kate: Since we’re currently a work-from-home friendly workplace, tell us about “home” for you!
Heather: I grew up in Piscataway, NJ and I currently live in Long Branch, NJ — close to the beach! I left New Jersey for 4 years to attend college in Washington, D.C., but I moved back after graduation to pursue pubic relations jobs in New York City.
Kate: What’s your favorite part of your job as a Caliber Senior Manager?
Heather: My team is my favorite part of this job. I have never met a more friendly and collaborative bunch. We all want to see each other achieve personal and professional success. Experiencing our supportive, team-focused environment makes me excited to lead this year’s Caliber Summer Graduate Program to help train the next generation of public relations talent.
Kate: What do you like to do outside of work?
Heather: Read! I read 24 books in 2021 and my goal is to read 36 in 2022. I also love a good themed party. I had a luau-themed (August) birthday party for about 10 years in a row.
Kate: Since joining Caliber, what career milestone makes you proud?
Heather: Starting at Caliber in 2021 marked my fifth year in a public relations job in New York City. I have since helped clients announce funding rounds and product launches, garnering ideal top-tier and trade media coverage in publications like The Wall Street Journal and TechCrunch. These hits are the final result of dedicated work – initial messaging, brainstorming media angles, developing relationships with reporters, arranging interviews, following through post-interview and, finally, seeing the client’s name in a headline. It still always makes me pause and think: wow, I did that. And now, when you google my client, they will show up on the first page!
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Kate: What’s one thing that amazes you about fintech or innovation in financial services?
Heather: As a customer, I expect my banking/financial services to be quick and easy, and working with fintech companies every day, I get to see the passion and hard work that goes into making that happen. Working in this industry also opens my eyes to the customer-focused integrations I should be taking advantage of, that I am currently not – like mobile and contactless payments (I still whip out my cards) and automated investing tools to help save for retirement (I have been slacking).
Kate: If you had to include one ingredient in every meal for the rest of your life, what would it be?
Heather: Chocolate. I have a sweet tooth! Let’s add chocolate to everything.
Want to join Heather Valle at Caliber? Check out our job postings page for open positions, including the best mid-level public relations jobs in NYC, Austin and remote!
The Staff Spotlight Q&A series highlights Caliber team members for the stellar work they do each day and the important part we all play in the company. Read more Staff Spotlight Q&A posts to learn more about our top-tier team.