Pride Month, observed annually in June across the United States, serves as a significant time for communities, individuals, and businesses to collectively celebrate the LGBTQIA+ community while honoring the historic significance of the Stonewall Riots. In 2023, fintech and financial services companies showed up for Pride Month in several powerful ways. Here are our top six examples to follow for your celebration next year.

Showing Your Fintech’s LGBTQIA+ Support

These six approaches served as transparent methods for a fintech or financial services company to show support for the LGBTQIA+ community during Pride Month. However, without substantial policies and actions that authentically exhibit allyship, these strategies may be perceived as performative and could cause more harm than good. It is crucial to recognize that speaking out online via content marketing or social media marketing should always be just one component of a comprehensive approach to diversity, equity, and inclusion (DE&I) within your company.

1. Spotlight LGBTQIA+ Employees on Social Media

During Pride Month, companies can provide a platform for employees who wish to share their personal stories. Numerous organizations establish LGBTQIA+ employee resource groups (ERGs) to showcase individual experiences, while also respecting the preferences of those who may not wish to be in the spotlight.

This approach aims to amplify LGBTQIA+ individuals within the company, demonstrating the organization’s commitment to fostering a supportive culture and prioritizing diversity, equity, and inclusion (DE&I).

Great examples we saw in 2023: CoreLogic, Team8, UBS

2. Encourage your Leaders to Speak up

When top executives publicly endorse and commend their employees for the company’s initiatives during Pride Month, it shows the significance of inclusion throughout every job level within the entire organization, including the C-suite.

Great examples we saw in 2023: UBS

3. Elevate and Amplify LGBTQIA+-led Organizations

A vital approach to advancing inclusion and fostering acceptance is to uplift and amplify initiatives led by LGBTQIA+ individuals through your communication channels. Utilize your company’s platform to demonstrate support.

Great examples we saw in 2023: Kueski, UBS

4. Highlight the Data to Inspire Change

When data reveals areas for improvement and potential growth, it is important to emphasize the numbers. By addressing the insufficient representation of LGBTQIA+ individuals in the financial services industry, we can effectively advocate for necessary changes.

Great examples we saw in 2023: BMO

5. Consult an Expert

If your company is interested in boosting its efforts to promote LGBTQIA+ inclusion, a recommended approach is to enlist the expertise of professionals on this topic to provide comprehensive training for your team. Consider reaching out to DE&I experts who specialize in corporate trainings specifically focused on LGBTQIA+ inclusion. Collaborating with these experts will help elevate your company-wide initiatives to a higher level.

6. Think Beyond June

Finally, it is crucial to ensure that your Pride Month communications plan aligns with a broader narrative of commitment to LGBTQIA+ customers and team members. By looking beyond the confines of June, your content marketing and social media efforts surrounding Pride Month will extend beyond a mere temporary gesture. It is essential to establish and communicate the company’s comprehensive approach to supporting LGBTQIA+ team members and customers not only during Pride Month but throughout the entire year.