ITC Vegas 2025 returns to Las Vegas October 14–16, bringing together 9,000+ leaders from across the insurance and insurtech ecosystem. With dozens of tracks and hundreds of speakers, ITC Vegas is where the industry comes to set its agenda, share hard-won lessons and shape the future.

As ITC Vegas’s official marketing and communications partner, Caliber will be on site — tracking the conversations that matter, listening for what’s next and capturing how leaders are turning ambition into execution. This year’s agenda is built around execution: putting technology and strategy into motion to improve outcomes for customers and carriers alike.

Here are five themes we predict will define ITC Vegas 2025 — and shape insurance innovation in the year ahead.

1. AI grows up: from pilots to production

After years of experimentation, AI is now firmly embedded in insurance workflows — from underwriting and fraud detection to claims and customer service. The question is no longer “what if” but “how well.” At ITC Vegas, expect sessions to focus on scaling production use cases, with governance, data quality and change management front and center.

Caliber senior manager and media specialist Maddie Hirsch notes that the conversation has shifted from “AI vs. humans” to “AI plus humans.” AI can strip away repetitive administrative tasks so people can focus on empathy, judgment and complex decision-making.

Nowhere is this balance more visible than in distribution. Brokers and agents are adopting AI tools to cut submission time, surface the right markets and personalize outreach. Carriers are combining AI scoring with underwriter expertise to improve placement, while insurtechs are building platforms that make collaboration across the value chain faster and easier.

As Caliber senior account executive Maggie Holman, who will be on site at ITC Vegas running the media room alongside Maddie, puts it: “I’m really looking forward to hearing how insurance leaders are finding the right balance when it comes to using AI and digital tools to move the industry forward, while still keeping the human connection at the heart of customer relationships.”

The takeaway: At ITC Vegas, AI’s role will be less about pilots and proofs of concept and more about practical deployment — equipping people across underwriting, claims and distribution with tools that let them work smarter and connect more effectively.

Key sessions to watch:

• Embedded Insurance 2.0: How Insurers Are Cracking the Code on Seamless, High-Conversion Partnerships
• Cracking the $100 Billion Code: The Tech That’s Finally Transforming Commercial Insurance
• “Hey Human, Help Me Help You!” Tips for Getting the AI + Human Balance Right
• A New Era for Underwriting: AI as a Competitive Advantage

2. Claims acceleration: instant when possible, human when it matters

For all the talk of customer experience, the claims process remains the industry’s defining moment of truth — and the push toward faster, smarter outcomes is unmistakable.

Carriers are investing in instant payment disbursements, real-time property intelligence and crash detection tools that improve FNOL to AI-assisted adjudication by shrinking cycle times and bringing straight-through processing to more cases. Sessions will also spotlight how AI-powered fraud detection and earlier triage can reduce leakage while speeding resolution.

But technology isn’t fully replacing adjusters; it’s reserving their time for complex losses and sensitive conversations where empathy matters most. Claims is where customer experience is tested, and often where long-term loyalty is won or lost.

As Maddie Hirsch predicts: “Carriers will increasingly adopt instant payment solutions to disburse funds quickly and securely after a claim has been resolved, thereby improving claims efficiency and elevating the overall customer experience.”

The takeaway: Expect ITC Vegas sessions to show how instant payouts, smarter triage and AI fraud detection are transforming claims while keeping adjusters central to complex and human moments.

Key sessions to watch:

• Instant Payouts, Smarter Decisions, and the Future of Claims Innovation
• AI in the Workflow – Opportunities & Risks for Insurance Carriers
• How to Effectively Manage 50,000 Injury Claims (Without Hiring 500 Claim Professionals)

3. Customer experience becomes the product

Insurance has always been a promise. Increasingly, it’s the experience of that promise that defines customer loyalty. Across insurance — not just at ITC Vegas — customer experience has moved from “nice to have” to mission critical. Sure, price and product still matter, but in an era of parity, speed, clarity and empathy win.

A keynote from Savannah Bananas founder Jesse Cole will underscore the industry’s growing focus on customer experience. His fan-first approach to baseball is a reminder that bold experiences stick — and insurers are paying attention. 

Sessions on hyper-personalization, real-time decisioning and intelligent automation all point to the same goal: Reduce friction so humans can shine in the moments that matter.

As Maddie Hirsch observes, “The focus will be on how innovative tools like AI can create a frictionless experience for customers while allowing humans in the loop to provide empathy and personalized service.”

The takeaway: At ITC Vegas, expect sessions to show how customer experience can move from slogan to system — simplifying the journey so people show up in the moments that build loyalty.

Key sessions to watch:

• Wednesday Keynotes On the Main Stage – Fans First! The Five E’s of Turning Customers Into Raving Fans
• From One-Size-Fits-All to One-in-a-Million: The New Era of Hyper-Personalized Insurance
• How The Zebra Achieves Personalization at Scale: Tech, Trust, and the Talent Behind It
• Who Owns the Customer? The Battle for Insurance Distribution in a Digital-First World

4. Small commercial reimagined

Small business coverage has long been notorious for its slow, paper-heavy processes. At ITC Vegas 2025, expect to hear how carriers are finally transforming the experience end to end.

Instead of forcing business owners and brokers through endless forms and back-and-forth, new tools are pulling in outside data automatically, helping carriers prefill applications and cut down manual entry. That speeds up submissions and shortens the time it takes to move from quote to having active coverage in place. The result is less duplication for brokers and a smoother buying experience for small business owners.

The takeaway: Expect sessions to show how small commercial is moving past digitizing old processes and toward fundamentally reinvented journeys that are faster, simpler and more accessible.

Key sessions to watch:

• The New Underwriting Engine: AI, Data, and Partnerships in Small Commercial

5. Sales and performance marketing arrives

ITC Vegas has always been about technology, underwriting, claims and distribution. This year, for the first time, it’s giving sales and marketing equal billing with a dedicated track — recognition that how insurers engage and grow customers is as central to innovation as the products themselves.

The agenda reflects that shift. Sessions will explore conversion, personalization, customer acquisition and retention, and the operating models that modern marketing organizations need to thrive in a hyper-competitive market. The conversation isn’t just about technology; it’s about rethinking how insurers engage customers at every stage of the funnel.

Caliber COO Kristie Galvani, who returns to the ITC Vegas stage to moderate Scaling Smarter: Modern Marketing Strategies Driving Growth in Insurance, put it this way: “I am especially excited about the first ever Sales & Performance Marketing track. I will be moderating a panel on scaling smarter and driving growth in insurance. We’ll discuss how in today’s hyper-competitive market, both established insurers and rising insurtechs are reimagining how they engage customers.”

The takeaway: At ITC Vegas, sales and marketing will move to the main stage — with sessions connecting customer engagement directly to growth.

Key sessions to watch:

• Scaling Smarter: Modern Marketing Strategies Driving Growth in Insurance
• Marketing That Converts: The New Rules of Insurance Growth
• B2B and B2C Growth Strategies: Same Goals, Different Games

Additional themes to watch

The ITC Vegas agenda doesn’t stop with the five we’ve outlined above. Several other threads run through this year’s programming. Four in particular stand out:

• Cyber insurance — Thursday’s dedicated Cyber Insurance Summit features back-to-back sessions on the rapidly evolving threat landscape. Panels will dig into how carriers model emerging risks, what role AI can realistically play and where underwriting innovation is keeping pace — or falling behind.
• Capital, funding and consolidation — With market headwinds and ongoing M&A activity, ITC Vegas is putting fresh attention on capital flows and strategic shifts. Expect candid conversations from investors, incumbents and founders on how consolidation and funding trends are reshaping innovation.
• Life, health and benefits — The agenda expands here too, with programming on prevention-first strategies, advisory models and the convergence of benefits and protection. The conversations point to new ways incumbents and entrants alike are modernizing traditionally slow-moving product lines.
• Embedded insurance — Embedded continues to mature, spanning travel, e-commerce and B2B2C partnerships. Sessions will highlight both the opportunities and the friction points — offering attendees a candid view of where embedded models are truly converting, and where gaps remain.

Don’t have your ticket yet? Save $200 using the code 200ITC025 at registration.

How to maximize your time at ITC Vegas

With three jam-packed days, hundreds of sessions and thousands of attendees, ITC Vegas can feel overwhelming if you don’t have a plan.

To help you get the most value out of your experience, it helps to:

• Define your priorities before you arrive — whether that’s learning about new technologies, building relationships, exploring partnerships or sourcing prospects. Use those goals to shape your agenda.
• Identify a few must-attend sessions each day. Focus on the ones most aligned with your objectives, and balance them with time for networking and unexpected opportunities.
• Spend time on the expo floor with intention. It’s a hub for meeting potential partners, investors and innovators, and for seeing new ideas in action.
• Capture actionable takeaways in real time. Note what you can apply when you’re back at your desk, not just what sounds interesting in the moment.

For more insider tips, check out our post on maximizing your conference experience.

Build visibility and influence at ITC Vegas

As ITC’s marketing and communications partner, Caliber will be there all week — on stage, in sessions, running the media room, and meeting with partners, media and industry voices. 

Interested in meeting up to discuss ways to build your credibility and visibility at conferences, in the media and with your target audiences? Let’s find a time to talk.