Public Relations

There are No Timeouts in Real Life – Live Interviews are the Only Way to Do Media Training

There are No Timeouts in Real Life Live Interviews are the Only Way to Do Media Training

Whether in sports or media relations, learning by doing is the best way to become a pro. But unlike your favorite sport, there are no timeouts in real life. How do you prepare for an interview with a reporter? Live interviews are the only way to do media training.

3 Fintech Marketing Strategies to keep you agile

For fintech, 2021 turned out to be a growth bright spot as digital transformation accelerated. But life is still unpredictable. When it comes to your fintech marketing strategy going forward in 2022, take an ‘agile’ approach. While challenges
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When To Insource Or Outsource Your Fintech’s Marketing

Blue square image with the words "when to insource or outsource your fintech's marketing? There is a round white circle in the center with a man looking up to a company organization chart. Caliber Corporate Advisers is centered on the bottom.

As a growing fintech, one big question is when and what kinds of marketing skills should you hire and what skills should you outsource? Knowing what skills to have in house versus what you can outsource can be
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What makes a great fintech communications partner?

It’s important to be methodical and thorough when looking for your fintech PR and communications partner. Can you think of them as a part of your extended team? Finding a great partner to help steer and execute on
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Apply Design Thinking to fintech content marketing

Gray square with white text on top reads Apply Design Thinking to Fintech Content Marketing with a photo in the middle showing part of a white keyboard with the words Content Strategy beneath

Human centered design is a well-known concept today. So how can we apply it to creating better, more relevant content for our customers? Mostly applied in the context of product design, it has some great applications for fintech
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Is your fintech newsworthy?

Are you ready for primetime? When is the right to pull the trigger on your finserv and fintech PR strategy? Everyday we speak with business leaders in fintech and financial services eager to up their profile with a
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Clubhouse for fintechs

Gray box with tree in center with images related to a tree house, but instead of a typical tree house, there are office buildings

There’s a lot of hype around the new audio-only social networking app Clubhouse. So what’s in it for fintechs and fintech marketers? For the uninitiated, Clubhouse is basically a kind of virtual conference with speakers and panels that
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Fintech PR Insights from Tearsheet’s Acquire Conference 2021

Grace Keith Rodriguez speaking at Tearsheet Acquire Conference 2021

The list of 2021’s Fintech PR trends is long. Grace Keith Rodriguez shares insight as a panelist in this year’s Tearsheet Acquire Conference.

Communication lessons – what to learn from Robinhood

Now the dust is settling somewhat from the recent Gamestop/Robinhood circus – what can we learn from a communications perspective? As the stock prices for GameStop, AMC and others tumble back to reality, the implications for Robinhood continue
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7 Tips for Acing a Media Interview

7 Tips for Acing a Media Interview

It’s the moment you’ve been waiting for – an interview with a reporter from a top-tier, target media outlet. A successful pitch from your trusted PR firm has given you the opportunity to share your expertise and, if
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